Small Business Holiday Marketing: 5 Easy Ways

Small Business Holiday Marketing:

5 Easy Ways to Help Last-Minute Shoppers & Boost Sales

By Fran Kruse, Website & Blog Writer
Sidekick Creative Copywriting Services


The snow is gently falling, the garland is up, and the holiday shopping season is in full swing. December is a winter wonderland but a hectic month for many shoppers who have no idea what to buy for their loved ones.

As a small business owner, you can help make the customer's shopping experience memorable and end your year strong.

Here are five easy ways to provide outstanding customer service and boost holiday sales. 

1. Introduce Gift Ideas

Categorize and recommend gift ideas by relationship: "For Him", "For Her", and "For the Office". Another example is to group gift inspirations within various price ranges or by best sellers.

2. Create Gift Bundles

Bundled gifts are always big sellers. Try combining items or services that are complimentary. You can even bundle goods with a gift card to be used in January when sales are typically slower.

3. Promote Holiday Specials

Create a sense of urgency with flash sales, limited stock or special pricing. For example, "Buy one get one at half-price", "End of the year sale", "Early boxing day sale", or Shop more & get more" promotions.

4. Market Loyalty Promotions

Thank your loyal customers with early VIP promotions, exclusive access to a holiday contest or an added value service like free shipping. 

5. Boost Gift Cards

Many of your customers may not even know you offer gift cards!

Promote gift cards on your website, social media, newsletters, and emails. Try giving a bonus gift with the purchase of a $50 or $100 gift card. Collaborating and cross-promoting with a related business is another fantastic way to get in front of new customers.


Final Thoughts:
It's a smart move to implement some or all of these
holiday marketing strategies.
When you go the extra mile, you make the buying experience easy for loyal customers,
create a powerful first impression with new consumers,
and keep the holiday sales rolling.

To know more about what we do and how we can help entrepreneurs like yourself increase customers and sales, visit our website or contact Debby of Your Connections Canada at